We’re told not to judge a book by its cover, but there’s no such rule in the housing market. Curb appeal is the external attractiveness of a home, and if you’re in the market for a house that first impression has a lot to do with your final decision. Alternatively, if you’re looking to sell, it’s an easy area to boost the attractiveness of your home.

Essentially, ensure your home is accessible and inviting to make it appeal to potential buyers. It’s like making new friends, and how you’re much more likely to approach someone who is smiling. Help your home smile by spending a little time and money on outdoor seating, open spaces and color. Note that homes that have personality make stronger first impressions, so also try to put some of yourself into the exterior of your home.

A Place To Sit

Outdoor seating inspires relaxation, providing a great first impression. Potential buyers can pause and get a sense of the community without feeling rushed. They’ll take in the external features of your home in comfort, and will be primed to imagine themselves sitting out there as new homeowners, sunning or sipping tea.

An Open Entrance

Open your home up literally. Creating an uncluttered space in front of your home will help direct and draw buyers. Use pathways and lighting (lamps, candles) to clearly guide the way into your home. A well-lit pathway is not only visually appealing, but safer and a confusing entrance could deter buyers before they even reach your house.

A Dash Of Color

Color draws the eye. Add flowers to the front of your house, or paint the shutters brightly to attract attention from the street. This will also help your home look tidy and put-together.

A Strong Front Door

The front door is the focal point of anyone walking up to your house. Why not paint it your favorite color, or decorate it with something that gives an idea of the interior, like a funky door-knocker or a wreath? Make sure the door is clean and everything works (knob, bell, hinges) to complete the look.

A Personalized Mailbox

If you have a mailbox out front, you can give it the same personalizing treatment. Paint it, or plant it in a flowerbed. Keep it clean, functional and inviting, and it’ll add to the overall impression of your house.

Riff off these easy, cheap projects to increase your home’s curb appeal. Contact your local mortgage professional for more information.